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Joe Boland
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“There’s very little to be lost by a field test but so much potential to gain and so much risk in not testing at all. Most organizations that we’ve worked with see the logic in that, and they’re very responsive to their own data,” she adds.
The data told MADD that even just at the beginning stages of becoming more omnichannel, this philosophy worked.
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- Companies:
- Mothers Against Drunk Driving
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Joe Boland
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