The Omnichannel Nonprofit

“We’re very fortunate in MADD that we have people here who are very passionate about the mission and make sure we’re getting the most out of every bit of resources we can, and we have folks who are very receptive to new ideas,” Ellinger says. “But it also doesn’t happen without consistent, very honest communication and a significant education process. … The education is necessary up front because then you don’t have it become a barrier for people who want do the right things but don’t know how.”