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Joe Boland
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“The good news is donors and supporters will tell you when you’ve done it wrong,” Ellinger says. “… When you use a one-size-fits-all database approach, you can discount — unintentionally but painfully — those other experiences.”
MADD apologized to those lifetime supporters after hearing back from them and put systems in place to prevent mistakes like that in future.
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- Mothers Against Drunk Driving
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Joe Boland
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