The Omnichannel Nonprofit

Working toward omnichannel success
The hiccups are par for the course. As Ellinger says, “being truly omnichannel is like being fully enlightened” — you can work toward it but will never fully achieve it. Yet that doesn’t mean nonprofits should throw up their hands and surrender, because moving as close to omnichannel nirvana as you can has real effects backed up by data.