The Omnichannel Nonprofit

Holmes suggests starting with your direct response fundraising efforts to test it and then scale up those learnings across the organization. It’s an easy place to test and to test on the appropriate scale, and it’s also a great place to show the results with hard data.

When it all boils down, it’s about talking to the donor as he or she wishes to be spoken to and interacted with because, as Holmes says, “the donor’s opinion is all that matters at the end of the day.”