The Omnichannel Nonprofit

Multichannel refers to the tools with which a brand communicates with its customers or donors. Omnichannel is so much more. In a nutshell, omnichannel marketing is all about providing true continuity across all touchpoints with a consumer or donor — a unified experience for your target audience in which all channels work in concert seamlessly. In order to provide that seamless experience, an organization must adopt an omnichannel approach internally as well.