The Omnichannel Nonprofit

That means the right hand must know what the left hand is doing and act accordingly. So many retailers are making this transition, utilizing customer data and monitoring behaviors to feed remarketing efforts across different channels and platforms to provide more value to those customers.

It’s not just the retail space that has been experimenting and perfecting an omnichannel approach either. Nonprofits have been slowly hopping on board the omnichannel train in this second decade of the 21st century. Emphasis on slowly.