The Omnichannel Nonprofit

“A lot of times, even the most advanced nonprofits, while more integrated than in the past, things would fall by the wayside or be forgotten in integration efforts, and the systems may not talk to each as regularly as they should,” says Brenna Holmes, vice president of digital for the interactive department of full-service agency Chapman Cubine Adams + Hussey (CCAH). “Donors are a constantly moving target, and it’s important to have a donor-centric view.