The Omnichannel Nonprofit

“Donors get more and more discerning every day. Nonprofits must know who they are and how they use media on a daily basis because there is so much competition for the dollar. That makes being omnichannel quintessential to running a good program,” she adds.

Omnichannel goes MADD
Coming from the for-profit world, Nick Ellinger joined Mothers Against Drunk Driving (MADD) about eight years ago. When he started, MADD’s national office had 20 different databases and another 100 throughout the field — none of which really spoke to any others very well. Now vice president of outreach for the organization, Ellinger knew MADD needed to change that.