Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
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Popularly defined as those individuals born between the mid-1960s and late 1970s, Generation X is the most maligned and enigmatic generational cohort of the 20th century. Often characterized as aloof, cynical and fiercely independent, Gen-Xers have been largely overlooked by charitable organizations as an active philanthropic-giving group.
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Paul Barbagallo
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