Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
But while Generation X has yet to reach its full earning and giving potential, J. Walker Smith, Ph.D., president of Yankelovich Partners, a marketing-services consultancy specializing in lifestyle trends and customer-targeting solutions, says Gen-Xers have a desire to get engaged in a more meaningful, authentic and committed way.
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