The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.

By Paul Barbagallo

Take Naral Pro-Choice America, an abortion-rights group based in Washington, D.C. In 2003, the organization launched a Generation Pro-Choice section on its Web site to recruit young women as activists and donors by educating them about reproductive issues. Readers who sign up online receive an electronic newsletter with news, columns and opportunities to network.