The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.

By Paul Barbagallo

Generation Pro-Choice’s target audience, mainly prospects in their 20s and up, are initially recruited as activists, then are asked to become members of Naral at a substantially lower annual rate. According to Jennifer Donahue, deputy director of membership for Naral Pro-Choice America, the organization recognizes that this age demographic doesn’t traditionally give at the same levels as its typical members.