The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.

By Paul Barbagallo

“The approach is to build these people from the ground up at a young age, turn them into activists, then convert them into committed donors,” Donahue says. “As the future generation of our movement, we recognize that bonding them to us and our issue, and making sure that they understand the importance of supporting our work financially, will work to our advantage.”