Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
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Even now, as the generation enters its prime employment and household-formation years, targeted appeals tend to place more emphasis on Generation Y, or the “echo boomers” — those technologically savvy individuals born after 1980 — and the baby boomers themselves, for their obvious size and spending power.
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Paul Barbagallo
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