The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.

By Paul Barbagallo

According to a 2001 United Way Public Opinion Poll, conducted by UWA Research Services, younger investors between the ages of 18 and 34 responded more positively to charitable messages than the older baby boomers. However, survey results indicated that most had not become involved with charitable organizations, and nearly 62 percent had not even been asked to contribute or volunteer.