Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
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The stigma of the slacker certainly has haunted many wealth-holding Gen-Xers throughout their professional lives, and even though they represent the smallest of the cohorts at roughly 40 million, these cantankerous misers have demonstrated a will to affect change with unique charitable solutions.
“As individuals, they see that applying themselves and their resources as a unit is not only the way to be successful in business but the way to make a [disproportionate] social impact in the community,” says Paul G. Schervish, Ph.D., associate professor of sociology and director of the Center on Wealth and Philanthropy at Boston College.
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Paul Barbagallo
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