Generation X

A tough sell
Schervish notes that Generation X has been distinguished by its entrepreneurial nature and views its philanthropic endeavors in the same light.

“They are recognizing a need, a demand, that outstrips the supply of resources meeting that need or demand,” Schervish says. “They see that they will affect the rate of return on their own their investment. That is by their own skills, their own money, their own abilities.”