Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
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A leap of faith? Not quite.
Generation X, as a cohort, gives significantly less to charity than the baby boomer and prewar generations, according to “Giving Across Generations,” a paper published in 2003 by Richard Steinberg and Mark Wilhelm at the Center on Philanthropy at Indiana University.
The study was conducted by the University of Michigan and tracked the philanthropic giving of more than 700 families. Among the key findings: Generation X contributes an average annual gift of $532 (53 percent); boomers give $1,662 (75 percent); and the prewar generation donates $1,788 (80 percent).
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Paul Barbagallo
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