Generation X
The post-boomer babies now are young adults poised to offer greener pastures for organizations seeking new donors.
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But when it comes to faith-based and religious charities, Generation X contributes substantially less ($339 or 31 percent), compared to boomers ($991 or 51 percent) and the prewar generation ($1,168 or 62 percent).
“It’s not at all surprising that Generation X gives less than other generations, because they are younger, they have families to raise, and they have less income and wealth,” Steinberg says. “It was surprising, though, that there was such a big gap after we removed the effects of differences in income and wealth.”
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Paul Barbagallo
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