Arm(adillo) Yourself

And more importantly, he intrigued me so much that I did further research on the disease, which on some level I guess I considered to be biblical — a long-ago plague that had gone the way of the Pharisees and the Sadducees. (And, yes, I did make a donation.)

The power of stories in fundraising is undeniable. You probably already knew that, but it bears repeating.