The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

But when he does talk, the numbers are impressive. According to Melia, at a time when philanthropic giving across the board is slumping, WWP is doing just fine. In FY 2007, for example, the organization was looking for a 10 percent increase in donated dollars over the previous year, and, he says, it already is seeing a 30 percent increase.