The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

In dollar terms, WWP has raised $10.6 million so far this fiscal year, which is only about three-quarters over.

Online, Melia says, WWP has raised at least $500,000 a year since its inception and is on track to raise more than $2 million online in 2008. Even without a dedicated major-gifts program as yet, it has secured individual online gifts as high as $25,000.