Leading the Charge
The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.
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The organization also has seen a lot of success with the Combined Federal Campaign, which last year brought in more than $700,000 in pledges and is on track to bring in between $1.7 million and $2 million in 2008, Melia says.
Strategy specifics aside, Melia attributes his organization’s success to passion, which produces results … which produce donor loyalty … which produces donor dollars. It’s a fairly simple, but alarmingly evasive, equation.
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Margaret Battistelli Gardner
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