The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

“From the beginning, I knew that good program drives good fundraising,” he adds. “And I really believe it’s a 50/50 kind of solution. Fifty percent of it is fundraising; 50 percent of it is program. And there is no good fundraising without good program.”

But what about the strategy?
Integration, from the start, has been the driving force behind WWP’s success. But it didn’t start with direct mail and branch out from there.