The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

Coming from the nonprofit world — though not as a fundraiser — Melia knew his way around a housefile and knew enough to know that veterans organizations do well in the mail. WWP partnered with Maryland-based direct-mail marketing and fundraising agency Creative Direct Response and kicked off the direct-mail portion of its fundraising efforts.