The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

“Our conversion rate isn’t high yet, but we’re working on it,” he adds.

The five-person development team at WWP, headed by Executive Vice President of Resource Development Jeff Searcy, currently is working to harness the runaway popularity of social-networking sites, especially in terms of viral video, and hopes to hire young, wounded vets to take on the project. Melia admits that even the fresh-faced WWP doesn’t have a solid social-networking plan just yet, but it’s not something any nonprofit can afford to ignore.