The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

“We could never hire enough people to do what we have to do,” Melia says. “This is a national mission; every corner of this country has been affected. We’re going to have to use the tools that are available to reach people where they are.”

But there’s more to it
Integration doesn’t stop at direct mail and the Internet for WWP. Melia can’t stress enough the importance of leveraging media coverage — even to the point of suggesting that nonprofits partner early on with a public relations company to spread the word.