The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

One of WWP’s most successful fully integrated campaigns took place around Veterans Day 2007, and it also happens to have been its first. It involved direct mail, e-mail and Web components, as well as print advertising on billboards and in military publications, and a nine-part YouTube video series narrated by actor Matthew Modine.