Leading the Charge
The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.
“There were a lot of moving pieces,” Melia explains. “You should have seen the spreadsheet. But it worked remarkably well, and we’re really starting to see the payoff of integrating all of the elements.”
The results: WWP’s 2007 Veterans Day campaign raised $10 million, with roughly half coming in between October and late December.
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