The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

He says, for example, he’s heard complaints that too much WWP money goes into programs for returning wounded vets rather than directly to the vets themselves. The organization figured out that if it were to do that, each vet it has helped would have received a check for roughly $6,000. And while that seems like a good deal, it would really only be a short-term fix, as opposed to the programs WWP offers to help vets and their families in the long run. Sort of a “give a man a fish …” scenario.