The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

Also, the guidelines for ratings aren’t standardized enough to make it possible to please everyone, Melia says, explaining, “You can chase your tail all day trying to satisfy the different watchdog groups that are out there. We’ve measured what it would mean to us if we met GuideStar’s ratings, and then we’ve measured what it would mean to us if we met Charity Navigator’s ratings and AIP’s ratings. And what we found is if you do well on Charity Navigator, it may bring your score down at AIP. Or if you’ve done well at BBB, it may bring your score down. Because BBB wants you to have more in reserves and AIP would look poorly on that. So it’s really like the cat or dog chasing its tail.”