The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

“We’re not going to know that we’re there for 20 years,” he concludes, “so why sit there and measure ourselves five years into our existence on whether or not we’re doing our job well based on a financial number? Let’s look at the outcomes and see whether or not [wounded vets] are getting better-paying jobs, are committing suicide less, people have fewer mental admissions, people are getting good care in VA hospitals, families are staying together. These are the types of things that we care deeply about.” FS