The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

By Margaret Battistelli Gardner

“This is very much the MySpace, Facebook, YouTube generation,” Melia adds. “Their needs are very different. They communicate differently; they interact differently. We often ask these folks, ‘Hey, why don’t we do a conference call,’ and they look at us like we’re crazy and say, ‘We don’t do conference calls; can we [e-chat], or can we get on a MySpace page?’”