The Real Costs of E-philanthropy: There’s No Such Thing as a Free Donation

But don’t stop there. Have them come back from the conferences and lead a development/marketing team meeting to share what they’ve learned.

Marketing budgets
Do whatever it takes to get your marketing team versed in the cost of bringing on a new donor. Ask what they need to get your site or blog ranking moved up 10 percent to 25 percent — then help them find the investment dollars to make it happen. It will return generously in your future development efforts.