The Real Costs of E-philanthropy: There’s No Such Thing as a Free Donation

I would love to hear any additions you might have to this list. Send an e-mail to stevek@peta.org and tell me your favorites. Oh, and how you measure these investments — that’s a whole different article. FS

Steve Kehrli is development director at PETA. This article originally appeared in the September issue of FundRaising Success. To subscirbe, go to www.fundraisingsuccessmag.com