The Real Costs of E-philanthropy: There’s No Such Thing as a Free Donation

But that’s all expected — and it’s what makes a solid foundation to any program. Here, then, are the five (other) costs you really need to consider as part of your online endeavors:

Correspondence
At the point you’re pushing “send” on your latest e-mail campaign or e-newsletter, have you thought through to the next thing that happens other than the much anticipated donation?