The Recession and US Museums

Here are three possible ideas. First, dramatic and competitive physical expansion and large-scale temporary exhibitions have, in a sense, substituted for an effective agenda of community engagement. These strategies have served as a way of generating buzz and money while interest in the traditional mission of the art museum was waning to the point where it was insufficient to generate the funds required. These strategies are now stalling because of their expense; the contraction of the philanthropic and public sector funds and the cultural tourist market on which they are premised; and the diminishing returns the strategies secure in a crowded, winner-takes-all marketplace. Art museum agendas will have to shift to seek viable alternatives to these warhorses and with them, the skill sets required of museum leadership will also shift.