Web Watch: Relaunching a Grand Old Web Site

Site administrators moved quickly to put some content on the page, but the short-term solution — "Who are the future leaders of the Republican Party? You are …" — wasn't as robust as it could have been had the site content been in place before launch.

The Web design clearly was ready to go at the site's launch, but the rest of the site wasn't yet up to speed. When you're developing a Web site, be sure that the process of writing copy for the site is on pace with the Web development. Otherwise, your audience could eagerly flock to your beautiful new site, only to find that all of the pages are still "Under Construction."