Web Watch: Relaunching a Grand Old Web Site

That said, some aspects of the site do a good job of speaking to the audience, like the primary navigation, which features clear, simple calls to action: "Act!" "Discuss." "Learn." The key point to remember when developing your site's content or site map is to put yourself in your audience members' shoes: What will be most intuitive and appealing to them? Are you using the right words? Will your titles and content inspire them to learn more and visit again?