Trendy … Yet Timeless

When used in concert with each other and with your other fundraising strategies, omnipresent technological companions such as TVs, cell phones and computers can help you net more quality donors and perhaps even
nudge them into the fundraising holy ground that is monthly giving.

Michael Johnston, president of Toronto-based Internet-fundraising consultancy HJC New Media, talked about this in his session on direct-response fundraising trends at the 43rd AFP International Conference on Fundraising in Atlanta in early April. His focus: integrating online strategies with other mediums — a case of the whole being greater than the sum of its parts.