The right mix of technologies can help your organization convert annual and even emergency donors into committed monthly givers.

By Abny Santicola

Using the Internet as a fundraising medium is a relatively new strategy, so there aren’t any tried-and-true strategies, but, Johnston says, “clearly, using the phone as a follow-up with flash philanthropy is just an incredibly important thing to do, and most organizations haven’t done that.”

Dave Lavoie, core donor officer for Oxfam Canada, says it has to do with the trust factor involved in getting people to become monthly donors.