Trendy … Yet Timeless
The right mix of technologies can help your organization convert annual and even emergency donors into committed monthly givers.
“It works best person to person,” he says. “It’s [one] person talking to another person and creating that trust that makes a difference.”
Things to think about
Many organizations have found success driving donations through DRTV spots. Johnston also works with clients to digitize TV spots and run them as online campaigns, which solicits and motivates people to give. SOS Children’s Villages Canada was running a DRTV spot featuring Mike Holmes, a craftsman with a popular home-renovation TV show, and features a digitized version of it on its homepage.
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