Trendy … Yet Timeless
The right mix of technologies can help your organization convert annual and even emergency donors into committed monthly givers.
In Fall 2003, the Brady Campaign to Prevent Gun Violence launched a branded online campaign and microsite, the NRAblacklist.com, supported by a print-ad campaign. The microsite featured a petition visitors could sign. According to Johnston, the site had a visitor-to-signer conversion rate of 40 percent and, as a result, increased the Brady Campaign’s e-mail list
from 38,000 to 101,257 in less than three months.
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