The Rise of Mobile Giving
We’re starting to see several distinct flavors of mobile-giving strategies. The most common so far has been the “premium SMS” method. Popularized in the U.K. and Europe, these fundraising campaigns ask potential donors to send an SMS text message to a specific number. Advantages of this approach: It is extremely fast and easy, and works on most types of mobile devices that are SMS-ready. Challenges: Donation amounts are typically small ($5), and money is collected via cell phone bills. In the U.K., phone carriers often take a very large portion of the donation, sometimes up to 50 percent.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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