The Rise of Technology and Fundraising Education

FS: What are some of the new fundraising technology fundamentals you teach?
MS: “A lot of stuff” is the short answer. One thing I focus on is incorporating the visual — visual literacy — particularly video. Video so much is the medium of the moment, and increasingly visual storytelling using images more than words is taking over digital content. We see that in the statistic that tells us what percentage of bandwidth on the Internet is video — it’s now something like 57 percent. It’s really amazing. Now more than half of everything carried on the Internet is video. Who’s watching? Everyone everywhere and all the time. The scale of video is really incredible — 72 hours or more of video is uploaded to YouTube every minute, and the raw quantity there is just staggering.