The Rise of Technology and Fundraising Education

One way to do that is through effective stories. Storytelling is how we break through all that noise. For the nonprofit sector, these are stories that have the supporters as the heroes. Really the most effective way to communicate when we think of fundraising is visually. If you attach a video to a tweet or Facebook page entry, it gets two and a half times more sharing. Think of Twitter, Facebook, YouTube — they’re massive nets to catch people and direct to them to your website. We see an opportunity here for nonprofits to tell their stories to new audiences in ways they never dreamed they’d have before.