The Rise of Technology and Fundraising Education

That’s one thing we do with video labs … help students capture the big “so what?” of their organization. What is their mission? It’s no longer three paragraphs some lawyer carefully crafted. It’s really now how to capture that in a slogan and how can we capture that visually so it’s not the nonprofit saying how fabulous we are, but it’s more focusing on the people we can help and showing how we’re moving the needle with donor dollars. And it’s also looking at all those donors and volunteers and sharing, lifting the curtain on the way nonprofits work and how they are helping in everyday ways. There’s nothing more powerful than that.