The Rise of Technology and Fundraising Education

Unlike journalism, a lot of fundraising folks are not trained in storytelling. But if you’re a good storyteller, you don’t really need to be. What you need to be trained on is some of the technical stuff and also to think of narrative arcs and of all the ways we can tell stories. Which are the right approaches for the right moments? Over time, start seeing things that your nonprofit is doing that ought to be captured and used as content.