The Rise of Technology and Fundraising Education

There’s also a wonderful opportunity in engaging supporters and having them share their own videos. So many nonprofit supporters — surely in the 20- to 30-year-old demographic but more and more in the baby boomer generation — are making smartphone videos. People can, with just a little encouragement, jump into the pool. You can ask some of your supporters to share what they’re making. We see it with the National Wildlife Federation, for example. You see people using smartphones to film sightings of rare birds, to capture and distribute that as a digital bird-watching community.